Why UST

UST VISION 2025

PROUDUST

Training USTians with pride by promotinga creative educational environment

UNIQUE
DIFFERENT
PROFESSIONAL
Excellent
Secure world-leading educational competitiveness

Discovering creative talent and to become real USTians
Establishment of UST21 education system

Entrepreneur
Become a university with industry-academia-research integration

Strengthening the cooperation between UST-GFRIs-corporations
Strengthen the cooperation between GFRIs
Support business start-ups with GFRI-based technologies

Global
Establish global status as a national research university

Improving brand value
Improving cooperation network

Smart
Establish creative knowledge management system

Providing creative educational environment by applying cutting-edge technology
Improving management effectiveness

UI Concept

character basic image

- The letter S is expressed in the form of braille with the meanings of Science, Specialist, and Synergy. It represents the creativity of UST that pursues new value creation through multilateral research and convergence technology and to be more creative.

  • Science Creates new value through various scientific technology research crossing the boundaries of different fields.
  • Specialist Trains the best R&D professionals who have profound knowledge, wide perspective and open minds.
  • Synergy Paves the way for a new future with synergy through the convergence and cooperation of many fields

Six dots represent new convergence technology fields that UST focuses on: 5T –IT(Information Technology), BT(Bio Technology), NT(Nano Technology), ET(Environment Technology), ST(Space Technology), and new technology that UST will lead in the future.

+ The six dots
  • Information Technology
  • Bio Technology
  • Nano Technology
  • Environment Technology
  • Space Technology

Word Mark

UST Word Mark image

Word Mark

As a key component of the UST identifier, the word mark is a representative symbolic icon that is the core of all the visual communication displaying the image of UST internally and externally. The word mark was developed to give UST members a sense of unity and to create a coherent image for the institution, so it should carefully be used. Data in the CD-ROM can be utilized when the CD is playing, but the reconstitution or alteration of the data is forbidden.

UST Grid System image

Grid System

If it is hard to apply the data in the CD, a drafting machine can be used. However, one should obey the aforementioned regulations and be careful not to damage the identifier of UST.

UST Space Regulation image

Space Regulation

When applying the word mark, one must take care to secure enough clear space according to the space regulation. If the height of the word mark is X, space needs to be secured as follows.

UST Minimum Size Regulation

Minimum Size Regulation

When UST’s word mark is applied to media, its height must be the same or longer than 6mm, and it must contain no fewer than 18pixels.

Logo

As to write official name of UST Identifier, Korean, English, Chinese logo type is designed in the form of harmonizing with UST word mark. The logo type, developed to secure the unity of visual images, gives UST members a sense of unity and deliver UST's coherent image; therefore, it should carefully be used. Data in the CD-ROM can be utilized when the CD is playing, and the reconstitution or alteration of the data is forbidden.

Signature Regulation

UST's identifier is completed by the combination of the word mark and the logo type. Its basic form is the lengthwise combination of Korean/English.

Space Regulation

When the signature is applied, enough clear space must be secured according to the space regulation. If the height of the word mark is X, space needs to be secured as follows.

Minimum Size Regulation

Color Regulation

The color system is one of the important factors that form UST's Identity together with the UST Identifier. Also, it is an important means of delivering UST's image that is applied to every kind of visual media, so the designated colors should be used coherently and accurately.

As a regulation to show the UST Identifier clearly, the background color application plays an important role in forming the brand image. The UST Identifier requires the use of the designated colors on a white background, which is done to show the identifier clearly against the background. Embossing, gold, silver, or other colors can be used to present the identifier depending on the application condition, and this color application is possible within the range in which UST's image expression may clearly be seen.

  • Main Color main color: UST RED-PANTONE 1788C/C0 M90 Y90 KO/R239 G65 B48, UST RIGHT GRAY-PANTONE COOL GRAY7C/C0 M0 Y0 K40/R167 G169 B172, UST DARK GRAY-PANTONE 446C/C0 M90 Y90 K85/R77 G77 B79
  • Sub-color sub color : UST COLD-PANTONE 871C, UST SILVER-PANTONE 877C

Standard for Background Color Brightness

  • 01It is applied in full color on a white background.
  • 02If it is applied in full color on a black background, the original colors should be kept.

FULL COLOR

  • FULL COLOR - White BG
    White BG
  • FULL COLOR - UST Dark Gray BG
    UST Dark Gray BG
  • FULL COLOR - BLACK BG
    Black BG
  • FULL COLOR - Red BG
    UST Red BG
  • FULL COLOR - UST Light Gray BG
    UST Light Gray BG

ONE COLOR

  • ONE COLOR - UST Red
    UST Red
  • ONE COLOR - UST Light Gray
    UST Light Gray
  • ONE COLOR - Black
    Black
  • ONE COLOR - UST Red BG
    UST Red BG
  • ONE COLOR - UST Light BG
    UST Light BG
  • ONE COLOR - Black BG
    Black BG

METALLIC COLOR

  • METALLIC COLOR - UST Gold
    UST Gold
    METALLIC COLOR - UST Silver
    UST Silver
  • METALLIC COLOR - UST Gold BG
    UST Gold BG
    METALLIC COLOR - UST Silver BG
    UST Silver BG
  • METALLIC COLOR - UST Gold Embossing
    UST Gold Embossing
    METALLIC COLOR - UST Silver Embossing
    UST Silver Embossing

ExamplesofImproper Use of UI

The color system is one of the important factors that form UST's Identifier together with the UST Identifier. Also, it is an important means of delivering UST's image that is applied to every kind of visual media, so designated colors should be used coherently and accurately.

  • Changing the size or location of the part of symbolic motive
    Changing the size or location of the part of symbolic motive
  • Rotating the part of symbolic motive
    Rotating the part of symbolic motive
  • Deleting or adding part of the symbolic motive
    Deleting or adding part of the symbolic motive
  • Changing the size or location of the word mark
    Changing the size or location of the word mark
  • Applying other fonts to the word mark
    Applying other fonts to the word mark
  • Distorting the work mark
    Distorting the work mark
  • Applying italic font to the word mark or distorting it
    Applying italic font to the word mark or distorting it
  • Applying shadows to the word mark
    Applying shadows to the word mark
  • Applying borders to the word mark
    Applying borders to the word mark
  • Expressing the word mark via imprinting
    Expressing the word mark via imprinting
  • Changing part of the word mark color arbitrarily
    Changing part of the word mark color arbitrarily
  • Changing part of the word mark color arbitrarily
    Changing part of the word mark color arbitrarily
  • Applying lines to the word mark arbitrarily
    Applying lines to the word mark arbitrarily
  • Not complying with the designated background color application regulation
    Not complying with the designated background color application regulation
  • Applying word mark color different to designated color according to the background color regulation
    Applying word mark color different to designated color according to the background color regulation
  • Changing part of the word mark color arbitrarily
    Changing part of the word mark color arbitrarily
  • Not complying with the designated background color brightness
    Not complying with the designated background color brightness
  • Applying the word mark on a background with complicated patterns
    Applying the word mark on a background with complicated patterns
  • Applying the word mark on an image that makes the word mark blurred
    Applying the word mark on an image that makes the word mark blurred
  • Applying the word mark on a complicated image
    Applying the word mark on a complicated image